學門類別
最新個案
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SawStop (B)
內容大綱
This supplemental case to SawStop (A) advances the narrative to 2012.
學習目標
The case is intended for use in undergraduate or graduate courses in entrepreneurship, strategy, innovation or technology commercialization. The (A) case can be used to highlight the alternative paths of licensing versus manufacturing as ways to bring a new technology to market. A core element of the discussion will involve the reluctance of incumbent firms to adopt the new technology and their motives. This becomes particularly important in the (B) case. Related issues include the nature of opportunity recognition and the unique attributes of the inventor (woodworker, patent attorney, physicist) that led to the invention. Students are also challenged to consider the market entry alternatives and choices of the SawStop founders and their decision to manufacture their saws offshore.