個案資料
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Volvo Construction Equipment: Managing a Plant Closure (A)
內容大綱
The vice-president and general manager of the Canadian operations of a multinational vehicle manufacturer learns that the plant he supervises will be shut down in 15 months. In the months leading up to the shutdown announcement and subsequent winding down, he needs to manage the communications and followup with several stakeholder groups. The vice-president and general manager needs to balance several issues, including the need to keep production high and waste down, while preparing to lay off the workers who will be contributing to the plant’s short-term success. To be used with supplemental cases (9B13M019, 9B13M020).
學習目標
<ul><li>To discuss communication in a crisis situation.</li><li>To understand stakeholder management.</li><li>To discuss corporate reputation management.</li></ul>