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Environmental Compliance at Suncor Energy's Firebag Facility

內容大綱
In 2008, the incoming vice-president in situ of Suncor Energy is faced with problems of underperformance at a new facility that uses the innovative in situ technology. This technology accesses bitumen in reservoirs too deep for traditional mining practices to recover. Although it is deemed less harmful to the environment than surface mining, in situ technology does create more greenhouse gas and sulphur dioxide emissions, but these can be controlled with new equipment. Recently, the site has come under investigation for two environmental compliance charges related to a missing piece of pollution control equipment. The new vice-president needs to analyze the root causes of the facility’s operational challenges and develop a plan to deliver on the parent company’s operational excellence strategy.
學習目標
<ul><li>To draw connections between environmental compliance and operational excellence and to develop an action plan to bring an underperforming facility closer to operational excellence.</li><li>To undertake a root cause analysis of environmental and operational underperformance, paying particular attention to which specific underlying causes are controllable by management.</li><li>To analyze a firm’s culture of environmental compliance.</li></ul><br><br><br>This case is suitable for undergraduate, MBA and executives business level courses in core business strategy, project management, industrial engineering and regulation. It has been used in a directors’ education program class to explore governance issues related to the development of new businesses.
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