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The co-founder and president of an environmentally friendly moving supply company faces the challenge of expanding his company’s brand. The company, which provides plastic, reusable moving bins and other moving supplies, has branded itself as providing a convenient, affordable and eco-friendly alternative to cardboard moving boxes. The company can expand by setting up additional corporate stores or by selling individual franchises. The co-founder and president also contemplates focusing his efforts on dominating and revolutionizing the Canadian moving industry. He also remains open to the possibility of eventually selling the company to a larger organization. In considering all options, he wants to sustain the integrity and success of the brand he has built and to ensure that any future expansion maintains his commitment to providing consumers with value, high quality and superior customer service.
學習目標
<ul><li>To illustrate the successful operation of an environmental business venture</li><li>To increase understanding of the challenges and opportunities associated with scaling a business that offers an environmental value proposition</li><li>To evaluate the options of expanding an environmental business venture in the context of a long-term strategy</li><li>To develop skills in analysis, strategic planning and decision-making</li><li>To identify a course of action that will help ensure the growth and success of a relatively new entrepreneurial brand</li></ul>
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