學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Canadian National Railway Company: Culture Change (B)
內容大綱
This is a supplement to 9B13M090.
學習目標
<ul><li>Using behavioural science to understand the issues at CN and to effect changes on the firm’s culture.</li><li>Learning about an actual application of behavioural science in the field and the impact the process had on the organization.</li></ul>