個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Canadian National Railway Company: Culture Change (B)
內容大綱
This is a supplement to 9B13M090.
學習目標
<ul><li>Using behavioural science to understand the issues at CN and to effect changes on the firm’s culture.</li><li>Learning about an actual application of behavioural science in the field and the impact the process had on the organization.</li></ul>