學門類別
最新個案
- Leadership Imperatives in an AI World
- Vodafone Idea Merger - Unpacking IS Integration Strategies
- V21 Landmarks Pvt. Ltd: Scaling Newer Heights in Real Estate Entrepreneurship
- Snapchat’s Dilemma: Growth or Financial Sustainability
- Did I Just Cross the Line and Harass a Colleague?
- Predicting the Future Impacts of AI: McLuhan’s Tetrad Framework
- Porsche Drive (A) and (B): Student Spreadsheet
- Porsche Drive (B): Vehicle Subscription Strategy
- TNT Assignment: Financial Ratio Code Cracker
- Winsol: An Opportunity For Solar Expansion
Bonazzi Indo Joint Venture: Culture Clash or Pure Economics?
內容大綱
Owing to the rapidly growing automotive market, international joint venture activity in the auto-components sector has been increasing in India, both in terms of frequency and strategic importance.<br><br>Bonazzi Indo Fasteners Limited, a joint venture between the Turin-based Bonazzi Group and the Mumbai-based Indo Group, was set up to manufacture automotive fasteners, primarily for global original equipment manufacturers. There is a confrontational relationship between the two joint venture partners, and the chief executive officer has been unable to broker peace between them.
學習目標
<ul><li>Students will learn the problems that can arise during interactions between people from different cultures. They will learn to uncover the reasons behind cross-cultural friction and will learn how professionals can prepare themselves to effectively deal with such friction.</li><li>Students will be able to appreciate the application of Hofstede’s theory and Gesteland’s model.</li><li>Students will understand the challenges involved in running a cross-cultural joint venture.</li><li>Students will learn the differences between using an ownership-based method of structuring joint ventures and using a trust-based approach.</li></ul>