學門類別
最新個案
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From Dell to Lenovo? Investment Decision in the Rapidly Changing PC Industry
內容大綱
The director of the investment wing of a financial-services provider must decide whether his firm should continue to invest in the former frontrunner in the personal-computer industry or switch strategies and invest instead in an up-and-coming competitor. At a time of significant technological change and slowing global growth, the director and his team of analysts set out to create an in-depth assessment of the personal-computer industry in order to make an informed decision about their firm’s optimum investment choices.
學習目標
<ul><li>Provide an opportunity for students to examine the relationships between a firm’s strategy, its financial statements and its financial performance.</li></ul>