個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Korra Dancewear
內容大綱
In early 2013, the 23-year-old owner and designer of Korra Dancewear was brainstorming ideas to garner more attention for her new dancewear collection. Her business sold dance apparel online, and the company needed a comprehensive marketing plan to improve sales. With limited funds, this would be a challenge, but the young owner was keen to examine three pieces of her marketing plan: distribution options; launching a new children’s line; and pricing challenges and promotional options.
學習目標
This is a comprehensive case written for an introductory undergraduate marketing class. This case can be taught over two 50-minute or one 80-minute class, and is best placed toward the end of the marketing module.<br><br>Student learning includes the following:<ul><li>To understand the challenges of starting a business with limited funds and resources.</li><li>To gain exposure to the challenges of selling a product through a retail partner(s).</li><li>To understand the pros and cons of manufacturing in Canada versus overseas.</li><li>To apply quantitative business analysis tools for breakeven, margin, markups and unit contribution calculations.</li><li>To use the above analysis to support a decision-making process.</li></ul>