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Growing the Online Portal of Business Fundas
內容大綱
Business Fundas, a portal that publishes educational business and management articles, is situated within the electronic publishing industry, which has many players and is highly fragmented. The start-up company faces many challenges in its efforts to position itself for growth and to take advantage of various innovative value propositions and business models. The senior managers hope to gain insights into user-specific trends through the use of data analytics.
學習目標
This case is suitable for undergraduate or MBA students and can be used during several focused sessions within e-business, digital marketing, web analytics or information systems courses. The case highlights how organizations in a highly competitive industry, specifically electronic publishing, may be created and transformed by developing their value propositions and leveraging innovations in web-based technologies. Students will gain an understanding of the varied business models in the electronic publishing industry. The case can also be discussed from the perspective of technology and organizations’ ability to transform their business strategy or strategically align it with technological innovations. Other options for discussion include firms’ ability to develop their value propositions in highly competitive scenarios and the role of data analytics tools for the purpose of strategizing for growth.