個案資料
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Colin's Car Detailing
內容大綱
The owner and founder of a small, independent car-detailing service considers several opportunities for his upcoming busy season. These opportunities include expanding the company’s services, purchasing a truck and becoming a mobile auto detailer, franchising the business or selling the business to pursue other work for the summer. With his undergraduate studies beginning in September, the owner’s top priority is to earn enough money to pay for tuition and to sustain himself during his first year at university.
學習目標
<ul><li>Evaluating and prioritizing a manager’s personal and professional goals.</li><li> Illustrating how a company’s corporate capabilities can constrain its strategic alternatives.</li><li>Demonstrating the impact of external factors on a company’s strategy.</li></ul>