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General Mills Canada: Building a Culture of Innovation (B)
內容大綱
Supplement to 9B14M015. This case highlights many of the changes that were made at General Mills Canada to build an innovative culture. The results were positive, however, not all employees were convinced that being innovative would enhance, not harm, their careers. This follow-up case explores what else can be done to more fully build the culture of innovation, focusing especially on the challenges of cultural change.
學習目標
This case is suitable for entrepreneurship and strategy courses because it enables a discussion about decision making under conditions of uncertainty. The case can also be used at the undergraduate, graduate or executive level that have a focus on innovation and culture.<br><br><ul><li>To address a second important challenge that senior managers face with respect to innovation: cultural change.</li><li>To determine the specific actions that senior leadership should take to sustainably build a culture of innovation in the face of uncertainty.</li></ul>