個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Comic Sans
內容大綱
The three owners of Comic Sans (CS), a specialty retail store located in the downtown core of a large Canadian city, had recently begun to implement plans for expansion. The business catered to the geek culture, offering science fiction merchandise, comic books, computer games and accessories. All plans to expand must suddenly be revisited because two of the three partners have decided to end their romantic and business relationship. If the remaining two partners want to continue the business and retain full control, they will have to purchase the third partner's 20-per-cent ownership stake. Alternatively, if the business’s future with only two partners looks unfavourable, then perhaps they should sell the business and move on.
學習目標
This case is written for the general management module in an introductory undergraduate business course. <br><br><ul><li>To expose students to strategic decision-making in a small business environment.</li><li>To expose students to the challenges of operating under a partnership and the risks associated with mixing professional and personal relationships.</li><li>To encourage students to complete a business valuation.</li><li>To provide students with the opportunity to analyze a variety of options, both qualitative and quantitative, with a focus on growing a business after losing key personnel.</li><li>To place students in the role of a general manager who must make recommendations deemed best for the business but that also have the potential to dramatically affect his personal financial security.</li><li>To encourage students to perform a thorough case analysis, make decisions and justify those decisions, based on their analysis.</li></ul>