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Nilco Pvt. Limited — The Technology Selection Process (B)
內容大綱
In this, the B case, the chief executive officer wonders how to enlist and prioritize important qualitative factors, along with financial factors in evaluating the shortlisted technologies from which he must choose. He consults a leading industrial pundit for his advice on multi-criteria decision-making techniques used by many practitioners in industry. They decide to use the analytic hierarchy process methodology, which had gained huge popularity among managers due to its simplicity and its ability to incorporate tangible and intangible factors alike. In training sessions involving managers with varied experiences across business processes such as manufacturing, quality, commercial, human resources and marketing, the three technologies were subjected to a close analysis and a decision was made about which one would best achieve the goal of expanded future growth for the company. See A case 9B14M068.
學習目標
The case is intended for postgraduate management students specializing in finance, strategy and technology management. Its objectives are:<br><br><ul><li>To introduce students to multi-criteria decision-making methodology for decision making when choices are conflicting in nature.</li><li>To help students understand the concept of core competency in organizations and the role of critical resources in achieving these competencies.</li><li>To help students understand the roles of manufacturing strategy, technology management and human resource development and their relationships in achieving the strategic objectives of organizations.</li><li>To introduce the core concept of technology acquisition and examine why firms seek new and emerging technologies.</li></ul>