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Readiness to Internationalize at Maynooth Natural Granite
內容大綱
While internationalization may present growth opportunities for Canadian small businesses, the challenges involved can be daunting. In August 2013 the founder and president of Maynooth Natural Granite was trying to decide whether he should expand his small business internationally. He was satisfied that he was able to turn his gravel pit into a well-recognized supplier of washed decorative rock in Ontario. However, the president was concerned that his success could be short-lived, as Ontario had a saturated gardening market. As he explored new international opportunities he must decide whether he would be able to replicate his success in the new markets while balancing the responsibilities of his Canadian business interests and his family life.
學習目標
The case can be used to enable students to learn how entrepreneurs identify and evaluate international opportunities, and how an entrepreneur may use a networking strategy to explore and exploit new international opportunities.<br><br><ul><li>To help students understand the complexities involved in preparing a small entrepreneurial company (that is less than three years old) for internationalization.</li><li>To spark discussion on the topic of exporting a resource-constrained product.</li><li>To explore the challenges and options for an entrepreneur when considering to internationalize using a networking strategy.</li></ul>