個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
Nokia and the New Mobile Ecosystem: Competing in the Age of Internet Mobile Convergence
Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia's position. This case examines the competitive situation in the mobile ecosystem and Nokia's attempt to redefine itself as an 'internet company' in 2008.