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Non-diverse internal mobility (expatriation) and external hiring: Alternative staffing strategies at OW Bunker
The case focuses on external hiring and internal mobility (expatriation) implemented by the Danish bunker trading giant OW Bunker, trader and reseller of fuel (bunker) to shipping firms. As the firm pursues an aggressive international expansion and significant growth, the used staffing strategies are under pressure. OW has successfully internationalized to roughly 30 different countries with shipping or oil extraction activity, growing the number of front-office, core employees, to 180 (from 130 in previous years). It was, before its collapse in 2014, the largest bunker trading firm by the volume of sales.