The mobile app market, particularly the app game sector, is a multibillion-dollar space. I conducted in-depth interviews and two large-scale surveys with a total 1,437 respondents to investigate the consumer behavior of mobile app game players. The app game Pokémon GO became a worldwide phenomenon not only as a social sensation but also as a high profitable business model. Taking the theoretical lens of telepresence theory and social capital theory, I develop a framework to explicate the success factors of Pokémon GO. The theoretical framework also provides guidelines for practitioners who plan to enter the lucrative app game market.

Green retailing, generally viewed as the incorporation of environmental protection measures into retail operations, has become a common phenomenon. Despite an increasing interest among practitioners, there is a lack of understanding about what green retailing is and what the success factors are for its implementation. This article examines the practices of leading green retailers, shedding light on the different coordinator roles of retailers between suppliers and customers in greening their value chains. It identifies three broad dimensions of green retailing-internal-improvement, external-coordination, and supportive-development-and notes the critical capabilities required for firms to achieve success. It also presents a strategy loop with practical steps to help retailing executives incorporate green practices.