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Universal Outreach Foundation and Rocky Mountain Soap Co: Developing Sustainable CSR
In 2021, the Vancouver-based Universal Outreach Foundation (UOF) collaborated with the Rocky Mountain Soap Company (RMS), a Canadian natural beauty products company, to launch a soap-making venture for Liberia Pure, a business established by UOF and owned by and for Liberians. RMS then contributed a one-time donation to support the distribution of soap during Global Handwashing Day. This case highlights the different forms and levels of sustainability associated with corporate social responsibility (CSR) projects. Students consider how to make CSR a strategic advantage for the firm, rather than relying on regulatory incentives or emotion to ensure continued corporate support. It further looks at the sustainability of the impact on the recipients after the firm leaves.