Founded in 1984 in Vancouver, Aritzia has been a massive success story, expanding across Canada and into the United States with no signs of slowing down. In March 2020, however, with the COVID-19 pandemic spreading rapidly through North America, the women’s fashion retailer was forced to shutter all its 97 boutique stores and shift sales to the e-commerce channel, while making other key financial and operating decisions to respond to the pandemic. In May 2020, with Aritzia given the green light to begin slowly and cautiously opening its locations, the CEO and the executive team needed to decide how to move forward in a time of crisis and continue its growth plans.

Founded in 1984 in Vancouver, Aritzia has been a massive success story, expanding across Canada and into the United States with no signs of slowing down. In March 2020, however, with the COVID-19 pandemic spreading rapidly through North America, the women's fashion retailer was forced to shutter all its 97 boutique stores and shift sales to the e-commerce channel, while making other key financial and operating decisions to respond to the pandemic. In May 2020, with Aritzia given the green light to begin slowly and cautiously opening its locations, the CEO and the executive team needed to decide how to move forward in a time of crisis and continue its growth plans.