Le Thi Thu Thuy, Vice Chairwoman of Vingroup, the largest private conglomerate in Vietnam, and Global CEO of VinFast, Vingroup's automotive subsidiary established in 2017, was contemplating VinFast's future strategy. Domestically, the EV market in Vietnam was in its infancy with many hurdles including a shortage of charging stations, potential electric overload, a lack of consumer incentives, poor road conditions, and traffic congestion. Internationally, VinFast faced fierce competition from more established EV makers. Should VinFast put more emphasis on the domestic market or the international ones? How could VinFast adjust its strategy and resource allocation for better growth?

In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next.

As he seeks to place the division he leads on a firm footing for the future, Tom Staggs, chairman of Walt Disney Parks and Resorts, is considering a range of investments designed to either upgrade the guest experience in the company's existing parks or to expand access to "the Disney magic" beyond the company's current efforts. The case invites students to reflect on the "job to be done" that the parks perform for their guests, as well as on how far Disney can go to accommodate those for whom the parks are out of reach while still maintaining a premium experience.