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In 2004, China's largest management software provider UFIDA began internationalization. In the subsequent 6 years, UFIDA entered Hong Kong, Singapore, Japan, Thailand, Vietnam and other overseas Asian markets. Nonetheless, UFIDA's overseas business footprint was still very limited, with overseas revenue only accounting for 0.43% of UFIDA's total sales in 2009. In the later part of 2009, UFIDA outlined their new Three-Year Plan for 2010-2012. In this Plan, internationalization was a focal point of the UFIDA strategy. In the coming 3 years, UFIDA would drastically increase the proportion of revenues from overseas sales, reaching 10% within 5 years, and 25% within 10 years. This case study highlights UFIDA's launch of their 2010 - 2012 internationalization strategy.

A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before his press conference to tell all stakeholders about this new bank, he is still struggling with the key words to describe the bank so that it conveys it purposes, but offends as few stakeholders as possible. Students must evaluate his proposed three key words and propose other descriptors.

The company's co-founders reflect on the potential for the company, which was created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples; to expand into other lines of business, such as research and consulting. They must decide whether to expand into other opportunities, refocus the company entirely on other opportunities or maintain a focus on providing weddings. This is a supplement to Hudson Nuptials (A), product #9B07M001.

Hudson Nuptials is a Toronto-based company created to take advantage of Canada's exclusive worldwide status as a provider of marriages to non-resident, same-sex couples. The company's president is struggling with whether to provide standardized wedding packages or to provide customized experiences to each client.

A social entrepreneur undertakes to launch a bank with charitable status itself that could provide financial services to up to 161,000 charities. He has quietly arranged support from major for-profit banks and government officials. The day before his press conference to tell all stakeholders about this new bank, he is still struggling with the key words to describe the bank so that it conveys it purposes, but offends as few stakeholders as possible. Students must evaluate his proposed three key words and propose other descriptors.

Computer games aren't just for kids anymore, as Chrysler, Coca-Cola, and the U.S. Army are finding out. Whether selling cars or recruiting soldiers, games are attracting a new kind of player.

Rigid, old corporate styles, like the inflexible steel and stone headquarters that symbolized them, are fast becoming quaint vestiges of things past. Many of today's managers are beginning to understand that encouraging some behaviors at the edge of accepted organizational propriety can actually help their companies achieve success in this new competitive environment. And hot groups are helping organizations do just that. Based on years of observing and participating in hot groups, the authors describe the conditions under which such groups flourish, the behaviors they exhibit, the type of leadership they require, and the benefits they bring. For those executives who believe that more hot groups might help stir the hearts and minds of their people, there remains the question of how to make them happen. The authors offer suggestions that managers can follow to create an environment fertile enough to allow hot groups to grow.

Describes a major electric utility's highly successful effort to institute a comprehensive quality improvement program throughout the organization. Designed to be used in a comparative analysis of the quality improvement effort described in Paul Revere Insurance Co. (A). Students learn that there is no one "right way" to build the concept of defect-prevention into an organization (as espoused by such quality experts as Deming, Juran, and Crosby). Rather, the design and implementation of a quality improvement strategy need to be tailored to such variables as the nature of demand for an organization's service, its service-delivery process, corporate culture, organizational climate, financial performance, industry structure and trends, and competing demands for organizational attention. Important topics dealt with are program implementation, problem-solving methodology/philosophical roots, rewards and recognition, measuring results, maintaining momentum, and limitations/problems.