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Masterpiece for the Masses: The First Art Exchange ARTEX, Spreadsheet Supplement
Spreadsheet supplement for case 224742. -
Masterpiece for the Masses: The First Art Exchange ARTEX
Yassir Benjelloun-Touimi, CEO of ARTEX, aspired to marry the world of art and finance. Hoping to promote transparent, fractionalized ownership of renowned artwork, the founder had spent years contemplating the birth of an art stock market. This exchange would allow investors to trade art shares, much like the real-time trading of conventional stocks. Accompanied by an educational platform and partnerships with art institutions, ARTEX would help "democratize" art and unlock a new, stable asset class for all. Was the world ready-and could Benjelloun-Touimi convince a sufficient mass of art lovers and more importantly, regular investors-into buying fractions of artwork that would be valued at market-trade prices?