個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Wikis at Dresdner Kleinwort Wasserstein: (A)
In October 2005, Myrto Lazopoulou, head of user centered design at the investment bank Dresdner Kleinwort Wasserstein (DrKW), contemplates how to spread the usage of wikis inside the company. As a "social software" like chats and blogs (both already in use at DrKW), wikis facilitate collaboration. At its barest, a wiki is a Web site that anybody visiting could edit without having to know HTML or Web-authoring tools. The IT department at DrKW had decided to experiment with the technology in late 2004, and now, soon a year later, it had to decide whether and how to roll out the tool for widespread use at the investment bank. Is DrKW ready for such technology? -
Blogs at Dresdner Kleinwort Wasserstein: (B)
An abstract is not available for this product. -
Blogs at Dresdner Kleinwort Wasserstein: (A)
In May 2005, JP Rangaswami, the chief information officer at investment bank Dresdner Kleinwort Wasserstein (DrKW), wonders how to extend the bank's use of blogs. Corporations are now increasingly using these tools to diffuse news, opinions, and knowledge and improve collaboration. At DrKW, there are already over 300 internal blogs and Rangaswami now wants to encourage their internal spread. He has to make a compelling case for using blogs as well as make them easy to use. In addition, Rangaswami wants the bank to allow external blogs that others can view on the Internet. However, given the strict disclosure regulations that govern the bank's operations, Rangaswami wonders whether there are any safeguards that would help convince the bank's executive staff to allow external blogs. -
Pharmacy Service Improvement at CVS (A), Spreadsheet Supplement
Spreadsheet supplement for case 606-015. -
Pharmacy Service Improvement at CVS (A)
CVS's retail pharmacy operations are functioning poorly and dissatisfying customers. Many customers are defecting as a result. A pharmacy service improvement team has documented the current prescription fulfillment process, its exception rates, and the problems generated by exceptions. The company must now decide how to change this process, and what information system changes to make in support of the redesigned process. -
Pharmacy Service Improvement at CVS (B)
An abstract is not available for this product. -
Los Grobo
Los Grobo, a grain farming company based in Argentina, must decide whether to expand internationally to neighboring Paraguay and Uruguay. Los Grobo has built an IT-facilitated network with hundreds of participants who work together to produce corn and soybeans. Los Grobo controls this network while owning very few elements of it. -
Bain & Co.'s IT Practice (A)
In late 2001, the consultancy Bain must decide whether to launch information technology as a practice area within the firm. The senior executives who are Bain's clients have been asking more and more IT-related questions of the firm's partners, who find themselves without good answers. Launching an IT practice, however, will mean acquiring significant amounts of new expertise and incorporating many new partners. -
Bain & Co.'s IT Practice (B)
An abstract is not available for this product. -
Bain & Co.'s IT Practice (C)
An abstract is not available for this product. -
Grupo Martica
Grupo Martica commissions a computer security expert to conduct an audit of its systems, network, and processes. This audit reveals that Martica is quite vulnerable, and the company's de facto CIO must decide what steps to take to improve security. He wonders how complex, tightly coupled systems like computers can ever be made secure and robust. -
Amagansett Funds (B)
Supplements the (A) case. -
Amagansett Funds (C)
Supplements the (A) case. -
Amagansett Funds (D)
Supplements the (A) case. -
Amagansett Funds (A)
Amagansett Funds has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a "tax on their jobs." Amagansett is investigating whether CRM can be improved by making its data available wirelessly to Blackberry devices. These devices will also provide mobile phone and e-mail capability. -
Evergreen Investments: Mobile CRM (B)
Supplements the (A) case. -
Evergreen Investments: Mobile CRM (A)
Evergreen Investments has had a troubled history with its customer relationship management (CRM) system. Sales agents feel that they derive no value from it and that it is a tax on their jobs. Evergreen is investigating whether it can improve CRM by making its data available wirelessly to Blackberry devices. These devices would also provide mobile phone and e-mail capabilities. -
Rakuten
Rakuten, a native Japanese, e-commerce start-up and highly successful company, is expanding into new categories and new countries. It must figure out how to continue its trajectory of growth and profitability. A rewritten version of an earlier case. -
Alibris in 2004
Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want to clean out their bookshelves and make a bit of money. These individuals' sales are facilitated by a number of online merchants, including Alibris, Half.com, Amazon.com, and eBay. Alibris has built a number of powerful capabilities to help both buyers and sellers of books. Among these is a pricing service that allows sellers to set market prices for their books automatically. Alibris wants to encourage its dealers to use this service: the problem is that most market prices are far below the prices dealers have set for their books. -
Enterprise IT at Cisco (2004)
Illustrates the challenges associated with centralizing IT decisions at Cisco after a decade of decentralized planning and project funding. When Brad Boston became Cisco's new CIO in 2001, he found that managers were starting to get frustrated with the results of their latest IT initiatives. Boston believed that Cisco needed to focus on its global infrastructure before investing in more functional tools and applications. Under the leadership of Boston and an executive operating committee, Cisco selected three major enterprise projects that required an unprecedented level of process planning and cross-functional cooperation, a major change from Cisco's legacy of entrepreneurial drive. As these three projects started to wind down in 2004, Boston and the operating committee were thinking about what types of new projects the IT organization should support. Raises issues about change management, centralized planning, IT prioritization and resource allocation, enterprise cooperation, and project funding.