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Agile Transformation of Raiffeisenbank: Culture First
This case chronicles a successful digital transformation in Russia, where JSC Raiffeisenbank, the Russian branch of the Austrian parent company, reinvented its organizational and management system to build a new digital value network. The case discusses the transition to a less hierarchical Agile organizational structure, driven by IT-intensive cross-functional product teams. It illustrates the main challenges facing the leadership team in orchestrating the transformation: overcoming internal resistance, bridging the talent gap and handling the cultural upheaval. It highlights the key enablers that must be put in place to make a digital transformation work: leadership vision and skills, management team alignment, a strong foundation for transformation, detailed organizational rules and fast learning capabilities.