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Universita' Bocconi: Transformation in the New Millennium
Since its foundation in 1902, Bocconi has been a teaching institution with a dominant domestic presence. The case examines the currently unfolding attempt at transforming Bocconi University into a research powerhouse with the ambition to build a strong position among Europe's leading business schools. The case offers a detailed analysis of Bocconi's transformational journey, and illustrates the challenges of changing the mindset of a large portion of the faculty.