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最新個案
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Satya Nadella at Microsoft: Instilling a Growth Mindset
When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia. Earlier that year his wife, Anu, had given him a best-selling book by Stanford psychologist Carol Dweck entitled Mindset: The New Psychology of Success, suspecting it might give Nadella some ideas for Microsoft. He adapted the idea to encourage employees to shift from Microsoft's historical "know-it-all" culture to embrace a "learn-it-all" curiosity. The case study provides background on Nadella's challenges and context, as well as how he and his leadership team executed their culture change effort. -
Commercial International Bank: Leading Transformation in Turbulent Times
In 2011, Cairo became the cradle of the Egyptian revolution. Transport workers, ambulance drivers and bank employees called for the end of President Hosni Mubarak's regime. With a backdrop of volatility, Commercial International Bank (CIB), Egypt's leading private bank, embarked on a major transformation. Hisham Ezz-El Arab, Chairman of CIB, placed customers, employees and shareholders at the heart of everything: his decision to invest in turbulent times went against conventional wisdom. In 2015, he hired Islam Zekry as chief data officer (CDO) to lead a new decision-making support unit. Trust was central. In the Arab region, leaders have power but they must also consult. Data transformation became the main pillar of the bank's strategy, but Zekry's team faced obstacles. The data geek squad proposed changes ranging from product offerings to advances in blockchain. In July 2017, CIB was named the 'World's Best Bank in the Emerging Markets' by Euromoney. Still, its challenges were unmatched. More Egyptians were unbanked than banked and the country was dealing with an ailing tourism sector and soaring inflation. The bank's future success would rely on the combination of data analytics, human capital, leadership and a culture of openness.