個案總覽

e-Choupal, an initiative of ITC Ltd. launched in 2000, endeavours to place computers with internet connectivity in villages in rural India. 'Choupal' is Hindi for 'gathering place': the computer facility serves to bring villagers together for exchange of information and as an e-commerce hub. Although the primary objective of the project is to bring efficiency to ITC's procurement process, an important byproduct is the empowerment of farmers in areas where e-choupals are established.

Supplement to case IN1297. e-Choupal, an initiative of ITC Ltd. launched in 2000, endeavours to place computers with internet connectivity in villages in rural India. 'Choupal' is Hindi for 'gathering place': the computer facility serves to bring villagers together for exchange of information and as an e-commerce hub. Although the primary objective of the project is to bring efficiency to ITC's procurement process, an important byproduct is the empowerment of farmers in areas where e-choupals are established.