個案總覽
依發行單位、學門或關鍵字，找到適合的教學個案。
-
Understanding the Role of Artificial Intelligence in Personalized Engagement Marketing
This article explores the role of artificial intelligence (AI) in aiding personalized engagement marketing-an approach to create, communicate, and deliver personalized offerings to customers. It proposes that consumers are ready for a new journey in which AI is a tool for endless options and information that are narrowed and curated in a personalized way. It also provides predictions for managers regarding the AI-driven environment on branding and customer management practices in both developed and developing countries.