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WaterTest Corp.
- 商品編號：389022
- 商品分類：Case
- 長度：25頁
- 出版日期：1988-11-04
- 再版日期：1998-07-06
- 學門：
Describes the founding and subsequent growth of WaterTest, a New Hampshire firm run by a entrepreneur with little business background. Three Harvard Business School students are working on a project to help the firm refine its marketing strategy. The students collect a great deal of data--which is available in disk form--on the company's customers and potential customers. Students are asked to analyze this data to develop a marketing strategy for the firm.