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VIBHOR New Business Options
The primary objective of this case is to introduce the notion of why and how businesses are transforming by leveraging digital information technologies. Additionally, the case reinforces concepts typically covered in today's introductory information technology and systems (ITS) courses. The secondary objective of the case is to illustrate the importance of integrating information technology and operations to operate successfully in today's digital economy. Key IT concepts that can be examined using this case are: (1) the need for a business to leverage technology and transform to survive in today's digital world; (2) the role digital information technologies play in creating new business models; and (3) differentiating digitization and digital transformation in organizations. The supplemental operations management concept examined in this case is: process mapping and process analysis.