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最新個案
  • Leadership Imperatives in an AI World
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  • Microsoft in 2002

    • Michael G. Rukstad
    • David B. Yoffie
    • Carl Johnston
    • Tyrrell Levine
    • 商品編號:702411
    • 商品分類:Case
    • 長度:23頁
    • 出版日期:2001-09-26
    • 再版日期:2005-08-30
    • 學門:
      • Strategy
    Examines Microsoft's strategy and competitive position as it prepares to launch Windows XP. The discussion explores how Microsoft builds and sustains its competitive edge.
    詳細資料
  • DaimlerChrysler Knowledge Management Strategy

    • Michael G. Rukstad
    • Peter J. Coughlan
    • Carl Johnston
    • 商品編號:702412
    • 商品分類:Case
    • 長度:18頁
    • 出版日期:2001-09-12
    • 學門:
      • Strategy
    Provides an overview of knowledge management and the knowledge management strategy of DaimlerChrysler relative to its competition.
    詳細資料
  • Breakup of AT&T: Project "Grand Slam"

    • Michael G. Rukstad
    • Tyrrell Levine
    • Carl Johnston
    • 商品編號:701127
    • 商品分類:Case
    • 長度:34頁
    • 出版日期:2001-03-19
    • 學門:
      • Strategy
    Focuses on AT&T's 2000 restructuring, in which the company broke itself into four units: business services, consumer services, broadband, and wireless. Examines the strategy of the company during this time: (1) to deliver information in any form (voice, video, data) over any distance to any place in the world; (2) its numerous acquisitions to implement its strategy; and, (3) the reasons underlying the breakup. Describes the benefits of restructuring and how the company planned to maintain relationships among the units through contractual arrangements.
    詳細資料
  • WebMD (A)

    • Peter J. Coughlan
    • Peter J. Coughlan
    • Michael G. Rukstad
    • Michael G. Rukstad
    • Carl Johnston
    • 商品編號:701007
    • 商品分類:Case
    • 長度:25頁
    • 出版日期:2000-07-10
    • 再版日期:2001-05-29
    • 學門:
      • Strategy
    Discusses the emerging role of the Internet in the health care industry and describes the strategy of WebMD in this new "ehealth" space. Issues include technology strategy, industry transformation, competition in turbulent environments, and strategic alliances.
    詳細資料
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