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Strategic Change at Whitman-Walker Health
In the seven years since Don Blanchon was hired as the Chief Executive Officer of Whitman-Walker Health, it had transitioned into a primary care-based community health center and a patient-centered medical home serving a diverse population in a rapidly changing area of Washington, DC. The Affordable Care Act of 2010 would, in Blanton's view, increase access to providers for WWH's patient population, thereby increasing the competition. The implications of this change left senior management with unresolved strategic questions. Should WWH pursue a "hybrid FQHC model," a new location, new services, or a future strategic partnership with a large health system? What should the next direction be for WWH, and how should it get there?