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Campusutra was a leading information and partially transactional portal operating in India that helped aspiring higher education students select appropriate educational institutions. It was founded in 2011 and initially focused on supporting a student's choice of management education. It added support for engineering schools. It was known for offering distilled and unbiased objective information about offerings, fee structure, peer-level engagement, and placement opportunities, and potential students remained loyal to the portal. Later, a friend advised the founder to make a strategic alliance with an EdTech company to monetize the intangible value it had created. The founder's dilemma was whether to pursue such an opportunity and risk diluting its mission.

Campusutra was a leading information and partially transactional portal operating in India that helped aspiring higher education students select appropriate educational institutions. It was founded in 2011 and initially focused on supporting a student's choice of management education. It added support for engineering schools. It was known for offering distilled and unbiased objective information about offerings, fee structure, peer-level engagement, and placement opportunities, and potential students remained loyal to the portal. Later, a friend advised the founder to make a strategic alliance with an EdTech company to monetize the intangible value it had created. The founder's dilemma was whether to pursue such an opportunity and risk diluting its mission.

Dabba Chetty Shop was a small unique retail shop in Chennai, India that had been in operation for four generations. For more than a century, the shop had sold natural and processed materials to customers who used alternative medicines for well-being. The shop’s strong reputation was based on the quality of the materials sold. Key factors for success included the ability to identify and reliably procure materials, having an intimate knowledge of various natural ingredients and processed goods, providing appropriate quality, and maintaining strong customer relationships. The continued success of Dabba Chetty Shop over four generations was primarily attributable to the family’s emphasis on customer service and wellness, rather than on increasing profits. During the pandemic, Koonala Badrinath, the shop’s current owner, used the Indian postal service to fulfill customer orders. With the growing demand for his shop’s products from consumers outside the region and across the world, he was considering expanding the shop’s services to customers in different locations, especially the numerous Indian diaspora consumers residing abroad.

Dabba Chetty Shop was a small unique retail shop in Chennai, India that had been in operation for four generations. For more than a century, the shop had sold natural and processed materials to customers who used alternative medicines for well-being. The shop's strong reputation was based on the quality of the materials sold. Key factors for success included the ability to identify and reliably procure materials, having an intimate knowledge of various natural ingredients and processed goods, providing appropriate quality, and maintaining strong customer relationships. The continued success of Dabba Chetty Shop over four generations was primarily attributable to the family's emphasis on customer service and wellness, rather than on increasing profits. During the pandemic, Koonala Badrinath, the shop's current owner, used the Indian postal service to fulfill customer orders. With the growing demand for his shop's products from consumers outside the region and across the world, he was considering expanding the shop's services to customers in different locations, especially the numerous Indian diaspora consumers residing abroad.