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Coca-Cola's New Vending Machine (A): Pricing to Capture Value, or Not?
Chairman and CEO M. Douglas Ivester stumbles when he tells a Brazilian newsmagazine about a new Coke vending machine that can automatically raise prices in hot weather. Reaction around the world is swift and negative. -
Pepcid AC: Racing to the OTC Market
Pepcid management must decide whether to risk all in a race to be first in the over-the-counter market with a new heartburn remedy.