個案總覽

Profiles the household furniture industry in the United States in 1986. Designed for use with Masco Corp. (A) and (B).

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy course on corporate strategy for diversified firms.

Describes Masco's initial entry strategy and is designed as an in-class handout.