個案總覽

Nokia has dominated the mobile handset business for over 20 years. But as mobile technologies evolves and the consumer focus shiftsfrom handset design towards software and content platforms, it creates an opportunity for new players, such as RIM, Apple and Google, to enter the market and challenge Nokia's position. This case examines the competitive situation in the mobile ecosystem and Nokia's attempt to redefine itself as an 'internet company' in 2008.

The case describes the battle between Google, the world's leading search engine, and Baidu, a local entrepreneurial firm in China. In 2009, Baidu's internet traffic share in the country was over three times that of Google and Yahoo!China. Would Google utilise its global resources to impose its dominance in China? Could Baidu defend its leading position?