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Celebrity Cruises, Inc.: A Taste of Luxury
- 商品編號：603096
- 商品分類：Case
- 長度：30頁
- 出版日期：2003-04-22
- 再版日期：2005-09-08
- 學門：
Describes the complex operations of the cruise industry. Positioned between luxury cruise lines and mass market lines, Celebrity struggles to find ways to create customer loyalty and increase profitability.