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Sunshine Juice Company
- 商品編號：9A95K005
- 商品分類：Case (Field)
- 長度：6頁
- 出版日期：1996-06-02
- 再版日期：2010-02-18
- 學門：
The chief financial officer of Sunshine Juice Company needs to finalize the company's marketing strategy for the upcoming year. Initial results for the launch of the company's product, a four-litre bag-in-a-box orange juice product, had been favourable. The case touches on all aspects of developing a marketing strategy, with emphasis on price setting and distribution.