個案總覽
依發行單位、學門或關鍵字,找到適合的教學個案。
-
Indigo Agriculture
Indigo Agriculture had successfully developed and launched its first commercial product, microbe-enhanced cotton seeds, on an accelerated product development timeline. In late 2016, as the company was about to launch their second product, winter wheat, the management team proposed to again accelerate their development timeline and introduce six new products in four countries within the next 12 months. The CEO and Director of Business Development met to discuss the feasibility of accelerating their timeline, potential bottlenecks in the product development process, resource management, and the potential need for a more formalized development process. -
Net Neutrality: A Managerial Perspective
The net neutrality debate had implications for Internet service providers, content providers, and end users. This note aims to inform the reader of the various sides of the debate where open issues remain, and what aspects an entrepreneur, investor, or content provider-either an existing player, or a new entrant-should be aware of. From a management perspective, net neutrality rules could have major consequences on the business models of content providers, ISPs, and other businesses that depend on the transfer of data across the Internet. -
The Cheese and the Oligarchs: The Politics, the Media, and Israel's Dream of a Start-Up Nation
Israel enjoyed the highest concentration of technology start-ups in the world per capita. Despite regional instability, the country maintained strong economic growth and was considered a high-tech powerhouse. But not all Israelis benefited. Between the 1980s and 2010s, income distribution had widened. By 2015, 20 business groups -- nearly all family-owned -- controlled one in four listed companies through corporate pyramids. Public anger over the high cost of living, which many believed was due to a lack of competition, led to a series of protests. Some academics and members of the Knesset (Parliament) called for reforms to limit the activities of corporate pyramids. -
Jibo: A Social Robot for the Home
In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for pre-orders of Jibo, the first social robot for the home. Over 4,800 Jibo units were pre-ordered, generating $2.6 million in sales. On one snowy morning in January, CEO Steve Chambers met with co-founder and Chief Scientist Dr. Cynthia Breazeal and newly-hired VP of Consumer & Development Relations Lynda Smith to prepare for their first meeting with the board. The team planned to discuss Jibo's business development strategy, and considered how best to engage with the developer community to expand Jibo's portfolio of capabilities. How could the team best attract third-party developers to create Jibo Skills (apps) for this new platform that would not ship until 2016? Should the team develop a full set of Jibo Skills in-house? The team also hoped to establish partnerships with large content providers. How could they convince potential partners that Jibo was a worthwhile investment? -
Aspiring Minds
By 2015, India-based employment assessment and certification provider Aspiring Minds had helped facilitate over 300,000 job matches through its assessment tools. Aspiring Minds' flagship product, the Aspiring Minds Computer Adaptive Test (AMCAT), used machine learning algorithms to evaluate the abilities of job seekers and provide feedback by measuring not only skills and knowledge, but also personality and behavior traits. Since its founding in 2007, the company developed several new assessment products, including SVAR, a spoken-English evaluation, Automata, a programming skills evaluator, a customer service test, and TESLA, a suite of products that assessed and provided certification for vocational skills. The company had recently expanded into parts of Africa, the Middle East, the Philippines, the U.S., and most recently, China. Aspiring Minds had seen success as a business-to-business (B2B) entity, creating and selling technology products geared towards industry verticals. By 2015 the business-to-consumer (B2C) side of the business in India had been quite successful as well, generating revenues equal to that of the B2B side. As Aspiring Minds worked to establish a presence in China, co-founders Himanshu and Varun Aggarwal considered whether a B2B or B2C approach would best help the company achieve scale. -
Bigbelly
To accelerate Bigbelly's sales growth and its "smart cities" positioning, its CEO planned to shift his company from equipment sales to a subscription service. Jack Kutner hoped to re-position Bigbelly's solar-powered trash compacting stations beyond trash and recycling and use them also to provide public space Wi-Fi, advertising, and urban intelligence sensors. "One year from now we will no longer sell any machines," Kutner planned to tell the company's board of directors. Would they buy his subscription-only pitch? And if they did, would Bigbelly's still-reluctant purchasers? -
Facebook: The First Ten Years
Facebook celebrated its ten year anniversary in February 2014. Over the past decade it has grown into the largest social network in the world with one billion users. After filing an IPO in 2012 at a $104 billion valuation (the third largest IPO in U.S. history), the stock price steadily declined, but recovered after the company implemented an effective advertising strategy. Facebook worked to maintain its "hacker ethos" and remain nimble as it matured. The company was worth close to $200 billion. Could this kind of value sustain itself for years to come? -
Deflategate and the National Football League
On January 18, 2015, the New England Patriots faced the Indianapolis Colts in the AFC Championship game. In the second quarter, a Colts player intercepted a pass from Patriots quarterback Tom Brady. Colts equipment personnel alerted NFL officials that the ball's air pressure was below the required 12.5 PSI (pounds per square inch). Some argued that lower PSI provided a competitive advantage as it made the ball easier to grip and harder to fumble. At halftime, game officials found the air pressure in 11 of the 12 Patriots game balls to be under 12.5 PSI. The NFL launched an investigation into what became known in the media as "Deflategate," and commissioned attorney Ted Wells to investigate whether or not the balls had been intentionally deflated. Wells' team, with expert consultants, examined air pressure data recorded by referees, the temperature on game day, the behavior of Patriots players, and other evidence. Did the Deflategate investigation reveal any actual evidence of cheating? Were there flaws in Wells' investigation? -
Whistle Sports: An Online Sports Network for Millennials
By January 2015, Whistle Sports, a multi-platform sports network for millennials, had attracted over 54 million online subscribers on Youtube, Instagram, Twitter, Facebook, Google+, and Vine. It established partnerships with several professional sports leagues and amassed 225 partner channels on YouTube. Its revenue was largely generated through advertisements featured on YouTube. Whistle Sports recently announced that it raised $32 million in Series B financing, enough to bring the company into 2016. John West (MBA 1995), founder and CEO, wondered how the company should allocate its resources over the next year in order to become profitable and ensure future growth. -
Dutch Bros. Coffee: A Compelling Future
Travis Boersma, co-founder and President of the Dutch Bros. coffee chain, faces three operational decisions that will shape the company's growth trajectory and distinctive culture. First, should they offer a specialty coffee at a subset of their stores in one region where customers are clamoring for it, contrary to the company's commitment to a consistent experience across all stores? Second, as the company continues to expand, should they roll out an electronic point-of-sale system, which has interfered with customer service in prior pilot tests? Third, how can Dutch Bros. provide opportunities for their best employees, who aspire to own and operate their own franchise stores but often lack the expertise and funding to do so. -
Wegmans and Listeria: Developing a Proactive Food Safety System for Produce
In July 2014, supermarket chain Wegmans received notification from supplier Wawona Packing Co. that its peaches arrived in Australia with a small trace of Listeria monocytogenes. While some countries such as Australia allowed low-levels of listeria to be present in certain produce, the U.S. had a zero-tolerance policy, and Wawona issued a voluntary recall of its peaches in the U.S. CEO Danny Wegman considered how Wegmans could become more proactive in food safety and what preventative action could be taken in the future. He considered what rules and regulations should be put into place domestically. What role should Wegmans and the food industry play in this approach? -
The Thermostat Industry: Transformation from Analog to Digital
This note examines the evolution of the thermostat industry as it transitioned from analog to digital technologies. It presents an overview of key industry participants and the shift in value creation and value capture models for firms. -
Ghurka
Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a ten-year, three-phase growth plan. The company aimed to be profitable by 2016. Management worked to address challenges surrounding the role of wholesaling, Ghurka's advertising strategy, and leather sourcing issues. -
Mobile Broadband and the Telecommunications Industry in 2011
Mobile broadband carriers provide network access to the Internet for a range of devices (typically portable or mobile), including consumer devices such as smartphones, tablets and E-Readers, but also a host of new emerging devices. Mobile broadband networks enable data to travel in packets over telecommunication (telecom) companies' wireless (or cellular) networks. The number of worldwide mobile cellular subscriptions reached 6 billion in 2011, reflecting a penetration rate of 87%. This note provides some industry context for the advent and opportunities associated with mobile broadband. -
The Rise and Fall of Nokia
In 2013, Nokia sold its Device and Services business to Microsoft for €5.4 billion. For decades Nokia had led the telecommunications (telecom) industry in handsets and networking. By the late 2000s, however, Nokia's position as market leader in mobile devices was threatened by competition from new lower-cost Asian manufacturers. Apple's 2007 release of its iPhone established an entire new category-the smartphone-immediately popular with users. What were Nokia's missteps over the years? What should Nokia have done differently? -
Google Car
By 2013, Google, while not a traditional manufacturer of automobiles, had invested millions of dollars in its self-driving cars which had logged over 500,000 miles of testing. The Google management team faced several questions. Should Google continue to invest in the technology behind self-driving cars? How could Google's core software-based and search business benefit from self-driving car technology? As large auto manufacturers began to invest in automotive technology themselves, could Google compete? Was this investment of time and resources worth it for Google? -
Demarketing Soda in New York City
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of obesity. The case discusses the efficacy of the proposed ban on large soda serving sizes in the context of the other anti-obesity initiatives crafted by Bloomberg's administration.