個案總覽

In May 2021, Warner Bros. Discovery was created as a merger of AT&T's WarnerMedia division with Discovery Inc. In mid-2022, this company would begin to operate as a standalone company, led by CEO David Zaslav and a 13-person board of directors. In this case, students will learn about the competitive dynamics driving the media industry, the major players, and the M&A process.

The media industry is explored in this paper, highlighting both ongoing changes and recent trends. Students will learn about large transactions in recent years that have changed the media landscape as well as the growth of new competition of subscription video.