個案總覽

This case looks at Unilever and its ongoing efforts at regional strategy and organizational change in Europe.

Yum!, the owner of KFC, Pizza Hut, and Taco Bell, asks what might be the lessons from its success in China for currently contemplated expansion into India and Africa. Also, the company contemplates whether Taco Bell can succeed abroad as part of a new expansion push. Also, the case asks what distance barriers are relevant for a fast food company specializing in part on fried chicken and Tex-Mex food.

Can multinationals wield competitive advantage by aggressively hiring talented members of the excluded social group in each market? This is the subject of Siegel's global strategy research as well as the focus of this case study.