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Strategy Is Different in Service Businesses
- 商品編號：78411
- 商品分類：Article
- 長度：7頁
- 出版日期：1978-07-01
- 學門：
Understanding the basic differences between service businesses and manufacturing businesses is essential to the strategic management of a service business. Most managers of service businesses continue to think of strategy in product-oriented terms, despite the fact that much of this approach is actually irrelevant to their companies. Six suggested questions focus on topics these managers should consider about strategic management.