Case A: Describes the development of e-inclusion, HP4s program aimed at addressing the Digital Divide. It follows the project from its initial focus of corporate responsibility to its goal of developing new, profitable markets among the underserved.
Case B describes the initial developments in the Kuppam i-community, in India, a pilot project, under the auspices of e-inclusion, aimed at researching the potential to find a market for IT products and services and for HP's competences among the poor.
The case considers the problem of diversifying Chile's economy, in particular its export industries, away from primary products and toward manufacturing. Starting with a recent debate around Chile's failure to attract a major investment by Intel to build a factory for the Pentium III, the case reviews Chile's economic performance in the last quarter-century, devoting particular attention to the following issues: (a) Whether the Chilean economy's heavy reliance on copper and other primary or first-transformation products ought to be a source of concern to policymakers (b) To what extent FDI could contribute to the economy's diversification, and (c) How recent policy debates around the need (or absence thereof) for a government-led ""development strategy"" tie in with traditional political debates in Latin America.
The case analyses the failed introduction of genetically modified organisms (GMO) in Europe by Monsanto. Showing how a favourable context (the legacy of mad-cow disease) made it relatively easy for consumer groups and environmentalists to wage successful anti-GMO campaigns in Europe, the case examines how Monsanto attempted to deal with its image problem and how the company¿s efforts backfired. The case then moves on to show how the industry's public-relations crisis grew into a transatlantic trade dispute pitching the U.S. administration against the E.U. Commission, analyzing the legal, economic and political issues raised by the dispute.
The case describes an international agreement to phase out child labor in soccer-ball manufacturing. This high-profile agreement, which resolves major brand manufacturers, has been hailed as an example of socially responsible corporate policy.
The case describes an international agreement to phase out child labor in soccer-ball manufacturing. This high-profile agreement, which resolves major brand manufacturers, has been hailed as an example of socially responsible corporate policy.