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On July 16, 2024, All Star Honda in Abilene, Texas, faced an unexpected ethical and reputational challenge. A young woman with Down syndrome, who expressed an eagerness to purchase a car with her father’s financial support, was transported to the dealership by a dealership representative at her request. While she enjoyed exploring vehicles and learning about their features, her mother, unaware of the arrangement, became concerned about her daughter’s safety and the circumstances of the visit. In a follow-up conversation with the customer’s mother, Nicholas Varela, vice president of All Star Honda, sought to address the concerns she expressed and reflect on the dealership’s actions. Although she did not offer suggestions for improvement, Varela recognized that it was the dealership’s responsibility to better understand the needs of customers with special requirements. After the conversation, he grappled with how to ensure that All Star Honda could provide inclusive and respectful service while maintaining clear communication with caregivers and families.

The decision focuses on sustainable green retailing strategies surrounding meat donations by Giant Foods in their meat rescue pilot program called "Meat the Needs." John MacDonald needs to decide whether to expand or to eliminate the pilot program, now that the Central Pennsylvania Food Bank (CPFB) will no longer be picking up the meat after 2012. Green retailing strategies include opportunities and risks. The opportunities include reducing food waste by increasing food donations; risks include risk to brand, cost, and logistics for safe food handling. Will Giant Foods' disposition decision fit with the company's new focus on zero-waste and its desired edict of "Living Here, Giving Here"? Are the risks and costs too much for the future of the program? MacDonald and his team need to work through these important sustainability issues. This case is complemented with video components throughout the written narrative. The videos are accessed by students clicking on links imbedded in the case which take the student to the appropriate video available in youtube.