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Pepsi-Cola U.S. Beverages (A)
Responding to changes in Pepsi-Cola's competitive environment, Roger Enrico, president and CEO of PepsiCo Worldwide Beverages, formed a task force to investigate a possible reorganization of Pepsi's domestic soft drink business. The task force recommends reorganizing along geographic lines. The group has put forth two options: 1) full decentralization or 2) a matrix organization. Students are asked to analyze the options and make their own proposals for carrying out a reorganization. They are also asked to consider other options to deal with Pepsi's problems that don't center on reorganization. -
Pepsi-Cola U.S. Beverages (B)
Outlines the steps PepsiCo actually took in reorganizing its domestic soft drink business. Students are asked to analyze the pluses and minuses of the change.