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A well-conceived business plan is essential to the success of an enterprise. Whether you are starting up a venture, seeking additional capital for an existing product line, or proposing a new activity for a corporate division, you will have to write a plan detailing your project's resource requirements, marketing decisions, financial projections, production demands, and personnel needs. The plan must reflect the viewpoint of three constituencies: the customer, the investor, and the producer. Too many business plans focus excessively on the producer.

Entrepreneurship is a trait that is confined neither to certain types of individuals nor to organizations. A society can do much to stimulate or inhibit the development of entrepreneurship. Government policy decisions in recent years to lower the capital gains tax and deregulate certain industries have been instrumental in encouraging establishing new businesses. College and university business programs are also instrumental in stimulation. But it's up to individual organizations to foster conditions that allow entrepreneurship to flourish.