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Deaver Brown and Cross River, Inc.
- 商品編號：394042
- 商品分類：Case
- 長度：4頁
- 出版日期：1993-08-19
- 再版日期：1994-11-15
- 學門：
Cross River makes and sells an innovative, folding baby stroller to the U.S. market. The company has broken even in its first year, selling mainly to small retailers. CEO Deaver Brown urgently wants to expand distribution to national chains and has secured appointments with the buyers of Macy's and K-Mart. What pitch should he make?