For legacy companies, culture change is often the biggest challenge of digital transformation. How can they become more agile and innovative without alienating their best employees or wrecking their best existing practices? This article provides a framework for leaders in any industry. The process begins with understanding four key values of digital culture: impact, speed, openness, and autonomy. It then involves adopting or refining a set of digital-ready practices, grounded in these values.

This case describes how an IT director identified an opportunity and implemented an innovative business solution designed to enable line managers and executives to convert data to information to insights. The case also details how the company partnered with an emerging technology start-up, Netezza.