個案總覽

This case covers the coal industry and clean coal initiatives in the Unites States and China. Coal is a crucial source of global energy, but coal-fired plants are environmentally unfriendly and are a major contributor to greenhouse gas emissions. One way to reduce emission is through clean coal technologies, a term which usually refers to Carbon Capture and Storage (CCS), also referred to as Carbon Capture and Sequestration. CCS projects around the world are in the pilot and planning stage. The U.S. government has become involved in promoting clean coal technology by setting aside $3.4 billion for CCS projects through the Department of Energy. One billion of that will go toward a troubled CCS project called "FutureGen" in Illinois, and the government is trying to put together a group of 20 private companies to invest in the project in order for it to move forward. Private Companies, such as American Electric Power Company and Duke Energy are also working on their own individual CCS pilot projects. The Chinese government has also gotten involved in promoting clean coal technologies by dedicating billions of dollars to technology development and joining with private companies on CCS projects, the most notable of which is GreenGen. Seventy percent of China's energy comes from coal, as well as eighty percent of its electricity. The case also looks at the arguments and impact of environmentalists on the adoption of clean coal technologies. Environmentalists, most notably former U.S. Vice President Al Gore, believe that clean coal is a myth and have been lobbying against clean coal and coal in general.

The case covers and analyzes the major players in the Electric Car Industry, with a focus on the United States and China. The case looks at start-ups and incumbent automakers, battery makers, retrofitters, utility companies and the government. In 2009, the electric car industry was poised to take a giant leap forward, with start-up companies a step ahead of large automakers. Venture capital firms were pouring hundreds of millions of dollars in promising electric car and Plug-in Hybrid (PHEV) start-ups, while existing companies were pouring billions of dollars into electric car and PHEV research. There were also companies that retrofitted existing cars, turning them into Plug-in Hybrids. The case also examines the role of the U.S. and China's government in promoting the electric car industry by providing grants and loans to electric car and battery makers, as well as giving subsidies for consumers to buy electric cars. At the same time, battery makers were racing to build enough lithium-ion batteries for automobiles to meet the expected demand. Most batteries were developed and manufactured in Asia. The electric car industry also required a vast infrastructure of charging stations in each country to enable electric car and PHEV owners to charge their cars outside their homes. Electricity companies were taking an interest in the industry, and began partnering with automakers to test how extensively electric cars used the grid. The case also explores how internal combustion engine makers were striking back with new engines that were smaller, more fuel efficient and more environmentally friendly.