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La Tour: Winning in the private hospital industry with value-based healthcare
This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic approach, marketing and branding customer-centricity, and leadership challenges. The case describes key drivers: insurance reimbursement and cost pressures, shareholder ROI, consultant physician and surgeon demands, and patient needs and expectations.